Sardar Patel Road · Adyar · Chennai4.5 star on Google reviews
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Indian Ethnic Wear · Velvet for the Sherwani.
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Velvet for the Sherwani.

Deep colour and exceptional drape for evening and winter, and too much cloth for an afternoon in May.

Velvet for the Sherwani.

Velvet is a cut-pile cloth: loops woven and then cut to make the dense, soft surface that swallows and throws back light at the same time. In Indian dress it means depth, richness and the cold months. A deep teal velvet sherwani, a midnight navy velvet bandhgala, an emerald velvet achkan, these have a presence nothing else matches, and they're right for evening weddings, formal receptions and December-to-January functions anywhere the temperature makes them bearable. In Chennai that's a narrower window than the wedding magazines suggest, and we'll say so.

Why velvet reads so differently from silk and from brocade

It's about light. Silk throws light back evenly, so the colour you see is more or less the colour you get from every angle. Velvet absorbs it differently depending on which way the pile lies, so the surface seems to shift and deepen as the wearer moves: near-black one moment, full colour the next. That's why velvet photographs so well under the mixed lighting of a hall, and it's a large part of why grooms keep choosing it.

There's a tactile side too. The dense pile has a weight and a softness in the hand that plain silk and brocade don't, and people notice it when they greet you and shake your hand. It also takes embroidery beautifully. Zardozi in gold and silver thread, or resham in coloured silk, sits firmly in the pile instead of sliding about on the surface, and the contrast between the shine of the thread and the depth of the ground is the whole reason velvet and heavy work belong together.

The colours velvet handles better than anything

Velvet shows what it can do in deep, saturated colour. The strongest velvet sherwanis and bandhgalas come in jewel tones: deep burgundy, midnight navy, forest emerald, royal teal, plum, peacock blue. Those colours use velvet's light-absorbing depth properly. A burgundy velvet sherwani under reception lighting holds a room in a way the same colour in plain silk simply cannot.

Lighter velvets are possible and give you something else entirely. In ivory, champagne or pale gold, the pile turns creamy and luminous rather than dramatic. For a groom who wants a light colour but still wants the hand and the richness of velvet, a champagne or warm ivory with restrained embroidery is a lovely and fairly uncommon choice, and one we're always happy to cut.

Alterations

Bought here, altered here. Usually the same week.

How alterations work

Commission your ethnic wear.

Sherwanis, bandhgalas, kurtas and more — made bespoke at 3 Sardar Patel Road, Adyar, Chennai. Mon–Sat, 11am–9.30pm. First consultation free.

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